The Treatment

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The Treatment turned six North American pickup soccer matches into elevated previews of FIFA World Cup 2026 hospitality, with enhanced food, pitchside lounges, and celebrity appearances driving awareness for official packages.

Client

FIFA World Cup 2026

Task

Design and elevate local pickup soccer matches into immersive, branded activations that preview FIFA World Cup 2026 hospitality and drive awareness for official packages.

Target Audience

Host City Football Fans, Affluent Families, Local Media

Role

Graphic Designer

Date

September–October 2025

Project Type

Experiential Marketing Activations