Espolòn Underground
An exploration of modern Mexican culture powered by Espolòn Tequila, Espolòn Underground invited guests behind closed doors to uncover a world of crafted cocktails, endless surprises, and fearless innovators.
Client
Task
Develop a visual system blending modern Mexican culture with Espolòn Tequila's rebellious spirit for a nationwide tequila tour.
Target Audience
Bartenders, Spirits Industry Professionals
Role
Graphic Designer
Date
May–September 2024
Project Type
Brand Trade Tour
Event Lockup
The Espolòn Underground logo weaves festive Mexican heritage with a daring, rebellious flair: lively dancing skeletons channel vibrant celebration, a defiant typeface and bold logotype unite the brand’s identity, and the arch silhouette echoes both traditional architecture and Espolòn’s iconic bottle shape—capturing the fearless spirit at the heart of Espolòn.
Deliverables
Event Identity, Digital Promotional Material, Event Signage, Merchandise Giveaways, Bespoke Neon Sign
Credits
